If you'd like to explore this era further, let me know if you want to look at the of these videos, find the top regional channels from East or South Africa, or analyze how monetization changed for creators back then. Share public link

As the demand for lifestyle content grew, 2013 saw the launch of , Africa’s first Global Black Entertainment and Lifestyle network. Launched in July, the channel began broadcasting to 49 African countries via DStv, instantly creating a major platform for homegrown talk shows, reality TV, and lifestyle programming. The network’s mission was to challenge stereotypes, a goal captured in its rallying cry: " everything you think you know about Africa is about to change forever ".

One of the most visually stunning lifestyle trends to gain mainstream recognition in 2013 was in South Africa. Featured in the "Best of Focus on Africa 2013," this sport evolved from a township gangster ritual into a legal, adrenaline-fueled spectator sport. Spinners perform dangerous stunts, pushing their vehicles to the limit as a form of community celebration and respect. Entrepreneurial Lifestyle Hubs

The "African Lifestyle" category saw a massive surge in 2013 as diaspora and continent-based creators began documenting beauty, travel, and high fashion.