The Indonesian dubbing of Disney-Pixar’s Finding Dory (released locally as Mencari Dory in June 2016) represented a significant, though ultimately mixed, experiment in localized marketing and celebrity-driven localization. The Celebrity Strategy
While celebrities drew in the crowds, professional Indonesian voice actors anchored the film. Experienced voice talents took on the incredibly demanding roles of Dory (originally played by Ellen DeGeneres) and Hank the septopus (originally Ed O'Neill). These professionals matched the intense speed, emotional vulnerability, and comedic timing of the original English track. Cultural Translation and Localization Challenges