Why has the Brutalmaster found such a foothold? The comments section offers a window into the psyche of his followers.
"Watching that board get darker every episode is the only character development I care about," notes another.
In response to this perceived trauma, the brain releases a massive wave of (natural painkillers) and dopamine (the pleasure chemical) to mitigate the stress. This creates a physiological "rush" or high. When combined with the heavy dose of caffeine from the espresso and the warming, circulation-boosting properties of ginger and cinnamon, the "Brutalmaster" method delivers an intense, full-body state of alertness. Step-by-Step Guide to the Brutalmaster Challenge
The "Dirty Chai" element is the fuel that powers the Brutalmaster machine. In the lexicon of the channel, the drink is less a beverage and more a volatile chemical compound.