The shift isn't just cultural; it's a multi-billion dollar economic evolution. Digital Transindividuation in South Korea Ji Hyeon Kim
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Unlike heavily manufactured idol content from legacy agencies (like SM, YG, or HYBE), "amateur" content in the Korean context refers to self-produced, independent media. This spans independent filmmaking, vlogging, subculture webtoons, and citizen journalism, alongside the massive phenomenon of Internet Broadcasting (인터넷 방송). The shift isn't just cultural; it's a multi-billion
