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Today, the fragmentation of streaming services has shattered the monoculture. With Netflix, Disney+, Max, Hulu, Apple TV+, and Peacock all hoarding exclusive content behind paywalls, pop culture has become tribal. You might be deeply invested in the lore of a sci-fi epic on Apple TV+, while your neighbor is obsessed with a reality dating show on Netflix. We are watching more than ever, yet we have less to talk about with one another. With Netflix, Disney+, Max, Hulu, Apple TV+, and
Historically, popular media was a "top-down" experience. A handful of major studios and networks acted as gatekeepers, deciding which stories were told and which songs reached the airwaves. This created a "monoculture"—a period where millions of people watched the same sitcom at the same time. Historically, popular media was a "top-down" experience
One of the most significant shifts in modern entertainment is the globalization of content. Popular media is no longer West-centric. The "Hallyu Wave" (the global surge of South Korean culture) is a prime example; series like Squid Game and groups like BTS have proven that language is no longer a barrier to becoming a household name.