Jab Comix Keeping Up With The Joneses

The story thrives on the tension between public personas and private actions. The "Joneses" often embody a carefree, hedonistic lifestyle, which contrasts sharply with the more mundane or repressed lives of those around them.

Momand created the strip based on his own experiences living beyond his means in New York to impress wealthy neighbors. jab comix keeping up with the joneses