A primary driver of this change is the dominance of personalized discovery. In the past, cultural moments were dictated by a few major television networks or film studios. Today, sophisticated algorithms on platforms like TikTok, Netflix, and YouTube curate "micro-trends" that can dominate the global conversation within hours. This has led to the democratization of fame, where independent creators can compete with traditional celebrities for cultural relevance. However, this fragmentation also means that a unified "mainstream" is harder to find, as audiences retreat into digital enclaves tailored to their specific interests.
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