Ben Settle is a direct-response copywriter and entrepreneur who has made a career out of doing the opposite of what most marketing "gurus" advise. His philosophy is built on a simple, three-step business model he often repeats: "1. Build list 2. Mail daily forever to it 3. Put buyers on a buyers list, and sell them something else". This "slacker-friendly" approach prioritizes consistent action over complicated funnels. He is known for his unfiltered, polarizing style, which has drawn comparisons to President Andrew Jackson for its blunt, unapologetic tone.
The search for "ben settle email players 1 15 new" is the mark of a serious student of copywriting. It signifies a desire to go beyond basic email tips and learn from one of the most provocative, effective, and unconventional marketing minds working today. The first 15 issues of Email Players are more than just newsletters; they are the blueprint for a "slacker-friendly" business model that prioritizes psychological insight and direct communication over complex, often ineffective, marketing technology.
Settle’s method revolves around the concept of becoming a "welcome guest" in a subscriber's inbox rather than a "persistent pest". Key principles taught in these foundational issues include: ben settle email players 1 15 new
For subscribers who possess the printed back issues—specifically issues 1 through 15—this foundational run represents the bedrock of Settle’s "Infainment" philosophy. This deep-dive analysis unpacks the core mechanics, structural secrets, and psychological triggers embedded within Email Players Issues 1–15, offering a blueprint for modern marketers looking to replicate his success. The Paradigm Shift: Entertainment Over Information
While the full catalog is exclusive to paid subscribers, the early issues (launched in late 2011) covered these critical principles: Issue #1: The "Infotainment" Blueprint Ben Settle is a direct-response copywriter and entrepreneur
These aren’t recycled rants or rehashed swipe files. This is fresh, uncut email copywriting strategy delivered directly to your inbox — no fluff, no filler, and zero corporate “best practices.”
Instead of focusing on complex funnels or social media algorithms, Settle advocates for writing daily, personality-driven emails that entertain, engage, and sell. His methods have generated tens of millions of dollars in sales for businesses and his unique, contrarian style has been featured in countless interviews and podcasts. Mail daily forever to it 3
But a hypothetical email from him—one with the subject line —would be a masterclass in psychological jujitsu. Let’s break down what that email would actually be doing beneath the surface.